1.1.2025

Welcome to the 151 Media Collective---a Praxis Media Lab----serving as an incubator that fuses analytic centric performance and maverick storytelling in the heart of the media capital of the world.

Located in Hell’s Kitchen, New York City, our space serves as both a workshop and an experimental lab, seamlessly blending the practice of data-driven architecture with the immersive power of lyrical storytelling.

At 151, we embrace a meticulous “brick by brick” philosophy to story construction. Through the complementary lenses of Logic and Lyric—combining games and stories—we transform fragmented ideas into cohesive, precise, and captivating narratives.